With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Besides conserving the environmentally friendly nature of Australias trees and animal species through the use of corporate profits, a sustainable business environment for the entire world is created through their activities. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter's Five Forces analysis performed. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. For details on how we use your information, please see our privacy policy. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. The Emirates company uses a variety of targeting methods to select potential buyers for its products. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. Dubai Desert Conservation Please click here for more information. Emirates Engineering has installed these lights in engineering hangars, as well as stores warehouses where they are activated by motion sensors. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Realising the Advantages: The government-owned Dubai carrier has lower personnel costs than much of the industry, in part by drawing many workers from the nearby lowwage nations of Pakistan and India1. what are the strengths of emirates airlines? Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. They also assured the companies with a guaranteed buy from them. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. Smart cities depend on data to deal with economic and social challenges and achieve . Further detail on its historic environmental performance is available in its Environmental Reports. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. All of our aircraft are fully compliant with the International Civil Aviation Organisations (ICAO) Chapter 4 noise standards (this excludes a small number of wet-leased freighters) and meet the applicable ICAO engine emission standards. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Qatar, being one of the major oil sources in the gulf has allowed Qatar airways to enjoy similar facilities as its competitors. Sustainability of Emirates' Current Strategy and Way of Operation. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. Based in Dubai, the company is a subsidiary of the Emirates Group, a government-owned corporation. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. Strong growth and world class infrastructure 2. Emirates is an industry bellwether for aircraft purchases, having purchased a whopping 200 aircrafts in 2013 alone. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Emirates Airline: Connecting the Unconnected "referred as Emirates Airline in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. It reflects how Emirates strategies are sustainable at present day business. A clearly defined strategy is required from Emirates - namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. I am a UK resident and the airline youll have to use is Air France / KLM. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. It helped create a strong pull that attracted business and leisure tourists alike. Local government support 3. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. In 2021-01, the state intends to receive $1 billion in revenues. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. By continuing, you agree to our Terms and Conditions. Emirates airlines and Dnata, the ground handling agent at Dubai Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Dubai Desert Conservation Please click here for more information. Dont know where to start? Have a competitive price advantage over the competitors.2. The case . Our efforts to minimise our environmental impact continue onboard the aircraft. Specifically, Emirates targets creating a longhaul hub in Dubai, one that links the world, such as through a cross-connectivity zone in Abu Dhabi. It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. Emirates also maintained a younger fleet in the industry, with an average airplane age of 6.4 years, which enhanced the passenger experience and increased fuel efficiency. This has so far saved 95 million bottles from landfill. A loss of Dhs22 was recorded by Emirates Group last year for its first annual profit in over 30 years. Since, we can see that Emirates strategy is not only. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. Is Emirates strategy sustainable? Getting more customers is the main goal. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. Give us your email address and well send this sample there. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. Why? These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. Well occasionally send you promo and account related email. 2023 The Emirates Group. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. The Belgian airline Air France offers services on the route. The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. Emirates Airlines is one of the largest airlines in Asia. They should also be of value to policy-makers, planners and Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. ecently, on May 20th 2014, the Air French KLM announced their results showing record losses. Fall in oil prices a business paradox. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. All rights reserved. Emirates reaffirms its wildlife commitments on World Environment Day. an academic expert within 3 minutes. You can get a custom paper by one of our expert writers. Etihad, which enjoys all the exclusive facilities like Emirates, such as the subsidised fuel, exemption from the Income Tax, Free-Air initiatives from the government has structured a similar business model for itself. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. 1. We can link its success to the leadership of the company and to the Dubai Governments support. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. First, the business model and how to become more profitable, and second, its operational effectiveness. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. Students looking for free, top-notch essay and term paper samples on various topics. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Emirates, which was in-turn knows for its high quality service is facing serious threats from Qatar Airways, which has renounced itself to have the best in class air experience. A video of this is available below. Emirates reaffirms its wildlife commitments on World Environment Day. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Emirates promotes its sustainable operations through three core environmental initiatives: Reducing fuel emissions; . Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. 1. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. In addition to that, you can recycle used magazine materials (and even take them out completely), drink carts (making them lighter), in-flight headsets, and drink glasses. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. This allowed Emirates to take maximum advantage of its connectivity. We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. 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Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. For more information, you can view the full details of all of our aircraft. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Emirates has always been precise with its strategies, and has always enjoyed it benefits. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Is Emirates strategy sustainable? Aircraft. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. Strong growth and world class infrastructure 2. 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