At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. While both shows have declined from last year, the historic low for "Today" has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. Here are the weaknesses in the NBC International SWOT Analysis: 1. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. Wall Street is now looking for revenue growth from streaming video. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. The two networks averaged 8.057 million total viewers during primetime coverage (10-11:15 p.m. Other childrens targeted cable networks have also reported significant declines in viewers as kids continue to migrate to streaming platforms. It raises another question. This material may not be published, broadcast, rewritten, or redistributed. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. Regular readers of the New York Times also tend to be younger than average. The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. "Its 40th . A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. Whos watching? Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). Ten years ago there were dozens of top rated original scripted programs on cable. Variety and the Flying V logos are trademarks of Variety Media, LLC. FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. Mutual Fund and ETF data provided by Refinitiv Lipper. (Photo by Frazer Harrison/Getty Images for Paramount Network). The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. [Online]. 92 inches: The height (78) of the tallest man in the U.S., Igor Vovkovinskiy, who passed away on Friday. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. Almost all regular audiences were at least as likely as the general public to get this question right. Opinions expressed by Forbes Contributors are their own. The audience delivery has since dropped by 71% and averaged 423,000 viewers in 2021. (+1) 202-419-4372 | Media Inquiries. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and "Today" lacks the cultural relevancy it once possessed and rarely makes news as a result. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). The income profiles of all three major cable news network audiences also closely track the general public. In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". Just 12% have incomes of $75,000 or more. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. Majorities of all news audiences answered this question correctly. averaged 3.59 million viewers and a 0.31 rating among adults 18-49 on NBC, down 31 percent in total viewers . Most news audiences, however, scored substantially better than the public. Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. The FDA granted full approval to Pfizers Covid vaccine for those 16 and older; President Biden on Monday urged more Americans to get vaccinated; so did Donald Trump on Saturday (but he got booed); and Dr. Anthony Fauci said on TODAY there was a reasonable chance that vaccines for children under 12 could start in the late fall or early winter. You've successfully subscribed to this newsletter! It could matter. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . As a result, in 2021 the number of cable networks averaging over one million viewers in primetime dropped to nine, with three of them news channels. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. Access to this and all other statistics on 80,000 topics from, Show sources information Pew Research Center does not take policy positions. In June 2011, USA debuted Suits, with Meghan Markle to join Royal Pains, Psych, Burn Notice, Covert Affairs among several other original scripted dramas. Former New York gubernatorial candidate and Rep. Lee Zeldin (R-N.Y.) announced on Wednesday that he is launching a political action committee to back candidates who will help increase Republican tu Its Saturday round averaged 1.61 million viewers. Todd also anchored NBC News NOWs special coverage. 249,000,000 7 CBS NEWS Chair is Shari Redstone, daughter of the late Sumner Redstone. Per Nielsen's data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. From a long-term policy perspective, drug prices are a major driver of health care costs. Chart. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). In terms of total viewers, NBC teetered over CBS with 5.290 million (versus 5.260 million). , which drew 1.482 million, essentially a draw. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. In 2021 the primetime audience declined by 67% with 504,000 viewers. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). Meghan Rafferty is the executive producer. The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). The CW was fifth in ratings with a 0.1 and in . Show publisher information Overall, just 14% of the public got all four questions right. ", Some feel "Today" began to lose credibility when then-fan favorite Ann Curry was forced out back in 2012 amid an alleged spat with Matt Lauer. NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. World News Tonights ratings also include 3:30pm airings in Los Angeles and San Francisco. A majority of Americans (55%) say they trust a few news sources more than others; fewer (42%) say the news media are pretty much the same. These opinions have changed very little since 2004. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. Among this group, 18% answered none of the questions correctly. Register in seconds and access exclusive features. Former NRCC Polling Director Caitlin Reed joins Public Opinion Strategies. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. In 2021, the network had averaged 705,000 viewers, for a decrease of 24%. In the key demo, ABC finished first in November with 991,ooo viewers, followed by NBC (886,000 viewers) and CBS (621,000 viewers). 1 min read. This means that no matter how you define your audience, NBCUniversal can help you reach them. But since this infrastructure-reconciliation effort by Democrats is going to continue to play out through the fall, were not getting worked up about a procedural ideological standoff in late August. On Thursday night, MSNBC ranked #1 again in total viewers, averaging 6.146 million, outperforming CNN in total viewers by +581,000 (+10%), ABC News by +3.2 million (+107%), CBS News by +4.2 million (+210%), and FOX News by +3.2 million (+108%). Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. New York officially has its first female governor https://t.co/GVX5oPEJAN. In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. 2023 Variety Media, LLC. Public Opinion Strategies is a market research company based in Alexandria, VA specializing in political, corporate and public policy research. NBC operates in just a single market - US market 2. By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. Just 22% of Americans are liberals. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). Her awkward,teary, on-air goodbye was a sore spot for the prestigious franchise, and her exit was plagued with rumorsthat Lauer disliked and sabotaged her. I'm really interested in analytics, community . The largest age group of visitors are 25 - 34 year olds (Desktop). It is a subsidiary of The Pew Charitable Trusts. [08/26/11 - 09: . 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Holt also anchors Nightly News Kids Edition. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. In just the past year ESPN lost eight million household subscribers. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. 13 . Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. The Federalist, by Eddie Scarry Original Article. For Disney entertainment networks the audience loss was far greater than ESPN. Mutual Fund and ETF data provided by Refinitiv Lipper. Conversely, ESPN+, their streaming service launched in 2018, increased its subscriber count by 66% in 2021 and currently has 17 million subscribers. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). 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