There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. Theyre incredibly detail-oriented, stick to schedules, and fight tooth and nail to stay within budget. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. You need to know when youve achieved your goal and, just as importantly, how close you are to doing so at different stages throughout the event planning process. In this example, the event organizer's purpose is to make money from ticketed events. Support team morale through the attitude displayed. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. Even after a successful event, planners never rest on their laurels. You might be using an unsupported or outdated browser. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? success. Encourage team creativity by listening to new ideas. We empower creators of events of all shapes and sizes from music festivals, experiential yoga, political rallies to gaming competitions by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. Doing this can give you inspiration for the likes of newly popular, and innovative health and safety measures like . When it comes to events, there is always thepotential for something to go wrong. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. Seamlessly manage and optimize group sales performance across your entire portfolio. What are the top event planning and event management skills? Your goals need to be actionable within a certain period to make them valuable. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. Then, narrow the list and combine the ideas to come up with one solid goal. Keep work and home life separate as much as possible. Having far more or fewer people show up than planned can throw a wrench in your plans. In the face of endless deadlines, successful planners also need exceptional time management skills in order to make sure each event goes off without a hitch. Setting SMART event goals. Effective performance management depends on effective goal setting. Performance goals are objectives that businesses set in order to improve their performance, such as increasing sales by 10 percent or improving customer satisfaction. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. For example, Noah Kagan, the founder of Sumo and AppSumo, shared that with Sumo, he would set a single revenue-based goal each year. Get all the support you want for your events because we know hospitality matters. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. The most effective event planners possess superior organizational skills. Eventbrite tracks a range of KPIs including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Copyright 2023 Bizzabo. Maintain the big-picture view and avoid getting lost in the details. MANAGING REMOTE EMPLOYEES LEGALLY & EFFECTIVELY: The tips you need to manage your team successfully, Performance Review Examples: Examples and tips on writing employee reviews, performance evaluation, sample performance review and employee evaluation forms, Best Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale, The Essential Employee Handbook: Sample policies, employment law issues, self-audit tips, Performance Review Documents: Checklists and forms to help employers conduct effective performance appraisals, 200+ Customizable Job Descriptions & Sample Interview Questions, 12 Ways to Optimize Your Employee Benefits Program. will help you to stay on top of the pandemic situation as well. Create a course of action for projects without supervision. M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. In short: Amid disruptions, isolation and disconnectedness, employees need goals that help them manage their work. However, just like traffic, the number of email subscribers in and of itself is a vanity metric. 2. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Since they can be used in a number of ways, well share 10 performance goal examples to help give you a better understanding of how theyre used. Its also important you learn how to replicate success, grow from challenges, and innovate for future events on the back ofthe goals youve defined. For virtual and hybrid events, however, creativity comes in different forms. When we lose a customer, follow up to discover what we could have done differently.. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. These performance goals for event planners can help to show whether or not the project was a success. 7600A Leesburg Pike, West Building, Suite 300, Falls Church, VA 22043. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. The objective follows the SMART framework, meaning the organiser has a clear guiding objective they can use to plan their event and then measure its success. Ensure Optimal Communication and Organization, 5. Stay on schedule to avoid disciplinary action. You can also try incorporating these performance goal phrases during the next review: Diversity in the workplace is more important than ever. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. Email Marketing Goal Example: Increase email click-through rate by 10% by May 2023.. The more organized you are, the more . Your financial situation is unique and the products and services we review may not be right for your circumstances. Copyright 2022 Cvent Inc.All rights reserved. Editorial Note: We earn a commission from partner links on Forbes Advisor. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. To foster a better attitude: Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. And when all else fails, start your goal-setting process with joy. Since the onset of COVID-19, weve all learned major lessons in being adaptable and having back-up plans. Whether they need to pull up contracts or get in touch with a vendor, the top event planners dont waste time tracking down information because they know exactly where it is. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. Rather than make decisions based on gut alone, planners use data to challenge instinct and inform their next moves. Goals shouldnt be binary but should allow a range of outcomes. With so many different responsibilities to juggle, event planners must be able to tackle the smallest of details while never losing sight of the big picture or the budget. Get the FREE documents now. Whether youre selling physical products, info products or software, youre probably engaged in ongoing product development. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. It should highlight the goal you set and detail the actions youll take to reach those goals. A: This goal is attainable because many people are looking for jobs. Proactively research new work techniques or tools. Are you trying to sell a few high-value tickets, for example? The conversion rate of that page is 10%. : You may want to break your overall objective down into more manageable, smaller goals to check off as part of your event planning checklist. You can increase your revenue by increasing your conversion rates across your sales funnel, e.g., ad clicks, email opt-ins, sales, etc. Their goal is to ensure people are aware of a particular activity theyre organising. Moreover, another issue many event coordinators face is not correctly budgeting finances. Objectives are specific targets you set to help you achieve those goals. Did the brand goals remain aligned to the event? Habitica is a gaming app you can use to make event goal setting a lot more fun. Unfortunately, going over budget is a problem that happens more often than most would like to admit. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Refrain from violating company policies when communicating with customers. Example 1: Plan an end-of-year gala for all employees and their families to celebrate company . T: This goal is time-bound, as the aim is to ensure adequate staffing by the next event. This goal is measurable because you can easily count one staff member for every 50 guests. If ticket sales from previous or similar events havent reached your objective, you might need to reconsider your goal. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. Analyze project requirements and develop strategies. , including surveys, social media, and good old-fashioned conversations as well as numbers and metrics. You should consider a survey with thumbs-up and thumbs-down buttons. As well as taking time out to relax and catch up with their team, a wise event planner makes time to read industry news and blogs (like this one!) Regardless of your objective, one or more of these main event KPIs should be a great fit for your needs: Event software is especially helpful for measuring these KPIs, so make sure you have a reliable platform ready to go ahead of time with all the features needed to capture your chosen data. In it, Doran articulated five essential criteria for setting clear and measurable goals using the S.M.A.R.T acronym: The framework has been around for a while because it works. Yet, at the same time, it can also be profoundly stressful and chaotic. Remember that if all else fails, technology often has your back. You might also want to invest some money into your event marketing efforts if its an especially large event. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. Avoid misunderstandings by communicating proactively. Organization can be a key to improving the skills and performance of any event planner. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. The Forbes Advisor editorial team is independent and objective. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] Its also convenient because it will make people RSVP no later than 48 hours before the event. found that the average marketer says theres just a 50-50 chance theyll attend an in-person event during the first half of 2022. Once you have that, it will be much easier to set performance goals for each job role, as youll know the overall business goals you want to achieve. Youll be able to accurately assess how near or far you are from declaring your event a success. Event KPIs (key performance indicators) are the best way to track and measure your event's success. While it may not always be feasible to set just one goal, especially for large organizations, what matters here is clarity. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. 6 Examples of SMART Goals for Event Coordinators, 3. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. Start by answering the questions created at the front-end of the project during the pre-event strategy phase: The answers to the above questions should be gathered throughout the lifecycle of the event. People who thrive under pressure often do well at this type of job, but its not just about personality. Specific. With these FREE documents, youll improve the consistency and reduce the subjectivity of your performance reviews to help you build and maintain a successful organization. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. One method I will use is to host a raffle with prizes that entrants can win. Seek ways to assume responsibilities beyond your current job description.. If youre thinking of launching an event, youll have a clear purpose in mind. Given the past year, it may have even moved up a few spots. In addition, another common issue faced is having enough staff to properly service the event. Instead, theyre focused on learning what they can to make sure the next event is even better. The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value. And how many qualified leads you obtained. I will also have an extra 5 staff on call to account for 250 unforeseen attendees. They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. Did the audience take the intended action? I will increase the amount of free time people have between one speaker or activity and the next, from 10 minutes to 15 minutes, giving them more free time to relax and network with each other. Therefore, if you face problems in your events, putting this SMART goal-setting methodology to work is recommended. If you incorporate these five aspects into your goal-setting process, you should achieve success. To nurture diversity: Appreciate the unique perspective, skills, and experience that each person brings to the team.. Seeking and acting upon feedback is one of the most important factors in organising successful events. Setting event goals and objectives will actually make planning your event much easier. Use numerical values to quantify targets. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to, Event planners are experts at creating event experiences because they possess the perfect balance of. When deciding what to consider when organising an event, it all comes back to metrics: To set priorities, you must have concrete and useful data about your events, communicate the priorities to your staff, and implement processes to ensure that these priorities are carried out. What educational measures (i.e. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. 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